GMB Slams AA for Targeting Staff for Redundancy by Text Message 

GMB Press office


Patrol staff not meeting ‘BONNETS UP’ sales target selected to get text messages

GMB members employed by the AA reported to the union that selected AA patrol staff received two text messages on their mobile phones yesterday inviting them to accept £12,000 to leave the employment of the AA. This was followed up by a second message inviting those targeted with the first message to give the manager a ring.

The first text message read: "£12,000 IS STILL ON OFFER SHOULD ANYONE WISH TO LEAVE. ENDS 31 JAN.......(NAME)". This was followed up by a second text message saying: "IF ANYONE STILL HAS THE MESSAGE I SENT OUT RE 12 GRAND CAN YOU GIVE ME A CALL……………. NAME"

GMB has investigated the reports and finds that the messages were sent to selected AA patrol staff only. These are the staff that the company are targeting for their alleged failure to sell AA membership and spare parts to motorists broken down at the roadside.

In the past year the AA have introduced sales targets for all AA patrol staff. Failure to meet the targets can result in disciplinary action and selection for redundancy. Pay for AA patrols is also linked to sales. As part of this plan to increase revenue the AA has introduced a new 'BONNETS UP' sales strategy where AA patrol staff cruise the highway looking for broken down motorist to sell them AA membership before being rescued. A failure by an AA patrol workers to secure an average of one 'BONNET UP' sign-up per month will result in disciplinary action.

Paul Maloney, GMB National Secretary for the AA said,

"AA now stands for Absolutely Awful employment practices. It is an absolute disgrace that workers going about their jobs should be targeted in this way by their managers. The venture capitalists who run the AA should be told that this practise is absolutely unjustified, completely inexcusable and not acceptable. AA should apologise to those who received the text messages and start to behave in a civilised manner. They should also begin to accept that the public are not there to be fleeced and they should stop trying to sack AA staff who don't join in the sign up stakes.

The AA twelve months ago had 3,500 patrol staff to deal with 11,000 breakdowns a day. That figure has now been reduced to 2,400 patrol staff."




Feb 2006

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