Cigarette companies under fire for flavoured cigarettes
was outrage as it was revealed that British American Tobacco have been
testing flavoured cigarettes in order to draw in new smokers.
It is particularly concerning as it seems these
flavours are specifically aimed at the crucial younger market where the
cigarette companies hope to catch consumers young and tie them into the
highly addictive habit for life.
BAT has been testing chocolate, wine and sherry
flavours, as well as cocoa, corn syrup, cherry juice, maple syrup and
BAT strenuously deny that they will target the young
with these flavours, but it is hard to see how vanilla, chocolate and
cherry juice flavours, for instance, are not designed to help hook
younger people, in a very similar way that alcopops have been used to
boost alcohol sales among teenagers.
Bizarrely they claim they were trying to see if
flavoured cigarettes had a different health effect than unflavoured
ones. As the tobacco industry has for years denied any connection
between smoking and ill health it seems quite a cheeky excuse from the
multi national company that has made a £640 million profit in the first
quarter of this year.